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| What PR Can Do for a Company |
| Public relations provides organizations
with a voice to reach a variety of publics. Most large
companies retain public relations professionals, either
internally or externally, to assist them in their communications
efforts. Whether an organization is a Fortune 500 company,
a smaller professional firm, a government agency, or a
non-profit organization, there is a benefit to having
an objective, independent point of view in working towards
the group’s communications objectives. |
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| By accessing and interpreting public opinion,
public relations counselors can develop effective communications
plans that can heighten an organization's effectiveness,
enhance its public opinion or change it altogether. Here
are some of the ways a public relations firm can help: |
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Provide an external,
objective viewpoint or perspective |
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Increase an organization's overall
visibility |
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Support a product or entire marketing
effort |
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Counsel in a crisis |
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Communicate with employees |
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Inform investors (a regulatory requirement) |
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Strengthen community relations |
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Interface with government agencies |
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Critique existing organization policies
as they affect public relations goals |
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Measure and evaluate existing public
relations programs |
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Bring new skills to support and
augment existing public relations efforts |
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