| Media Relations Training |
| Media interviews provide an organization
with many opportunities—and many challenges. In
a live interview, a spokesperson only has seconds or minutes
to articulate the company’s key messages. Body language
can say as much as the spoken word. And if the spokesperson
misspeaks, sometimes there isn’t an opportunity
to correct the statement. |
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| Lovell Public Relations’ media training
combines the agency’s years of practice in preparing
clients to participate in media interviews with the benefit
of expertise from both sides—the spokesperson and
the reporter. The agency incorporates local and regional
media representatives into each training session that
includes a taped mock interview session. The participants
receive candid feedback from the trainer and the reporter,
which will better equip them for a real interview situation. |
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| Through Lovell Public Relations’
individual or group media training, trainees learn how
to: |
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Have confidence when
speaking to reporters |
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Take control of an out-of-control
interview |
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Communicate an organization’s
main messages |
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Identify the methods some reporters
use during interviews |
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Make a media interview work to the
organization’s advantage |
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Dress for a broadcast interview |
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Portray body language appropriate
to the message |
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| Crisis Management Training |
| When a crisis hits a company, the losses
can be devastating, unless the crisis is carefully navigated.
The key to handling a crisis successfully is directly
tied to planning and preparation long before the crisis
hits. Lovell Public Relations offers various levels of
crisis services including: |
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One-on-one training |
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Small group training |
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Crisis management plan development |
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Crisis counseling |
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| Lovell Public Relations has trained CEOs,
COOs, senior management and marketing executives, and
security personnel. The crisis training incorporates the
agency’s many years of preparing clients for crises
and guiding others through actual crisis events. Lovell
Public Relations invites local, regional and national
media representatives to participate in a portion of each
training session. The expertise and interaction with the
reporters and producers provides the trainees with an
opportunity to hear directly from the source on what they
are looking for during a crisis. |
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| The individual or group training includes: |
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Understanding the basics
of crisis management |
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Working with the media |
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Dealing with a crisis before, during
and after it occurs |
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