| Industry Awards |
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Public Relations Society of
America (PRSA) 2001 Silver Anvil, the public relations
industry’s highest honor, for "An Old Glory*ous
Celebration," which promoted patriotism and increased
traffic at Macerich properties. |
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Texas Public Relations Association (TPRA)
2002 Silver Spur Award for “eBids
from the Heart,” |
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PRWeek Honorable Mention 2004 Nonprofit Campaign of the Year for “Shoes for Orphan Souls,” shoe drive collecting footwear for disadvantaged children around the globe, including the United States
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The Communicator 2006 Print Media Award of Distinction for “Open Letter to the Community,” in response to California mall shooting |
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The Communicator 2006 Print Media Award of Distinction for “T-shirts to Texas,” Hurricane Katrina relief effort news release |
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The Communicator 2006 Print Media Honorable Mention for “National Teachers Supply Closet Launch,” campaign kick-off news release |
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International Council of Shopping Centers (ICSC) 2004 MAXI, “Celebrity Shoes for Orphans,” a traveling autographed footwear exhibit and online benefit auction raising valuable funds and public awareness
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ICSC 2002 MAXI for "Shoes for Orphan Souls,"a back-to-school campaign that has collected and distributed over
600,000 pairs of shoes and thousands of socks and shoelances to
orphans in more than 25 countries since 1999 |
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ICSC 2002 MAXI for “Raising the Flag to the Survivors,” a traveling exhibit created as part of “An Old Glory*ous Celebration,”
which honored Pearl Harbor survivors in conjunction with the 60th
anniversary of Pearl Harbor |
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ICSC 2001 MAXI for "ebids from the Heart," an online auction which raised
funds and awareness for the American Heart Association |
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ICSC 1999 MAXI for "Holiday-ology: The Authoritative
Study of Claus & Effect on the American Holiday Shopper,"
a survey questioning shoppers on holiday shopping
trends and positioned The Macerich Company as the "holiday
shopping authority" |
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ICSC 2005 PR MAXI Merit, “Shopping in America,” a national shopper intercept survey reporting seasonal consumer spending, fashion and gift giving trends
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ICSC 2001 MAXI Merit for “An Old
Glory*ous Celebration” |
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ICSC 2000 MAXI Merit for “Ology
Series,” a series of seasonal shopping surveys
including “Cupid-ology” for Valentine’s
Day, “Mom-ology” for Mother’s Day, “Student-ology”
for back-to-school shopping and “Boo-ology”
for Halloween |
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Retail Advertising and Marketing Association 2003 Peter Glen Service Award for
“Shoes for Orphan Souls” |
